Rozz Switzer

Celebrity/Presenter/Voice Over/MC/Compare/Writer & Producer

Rozz started her career selling products over 12years ago and is probably most well known as the girl in Lycra who sold over 200,000 Airofits. Since those early days, Rozz has certainly delivered an exceptional ability to uphold her credibility and demand because of consumer trust.

Rozz has been presenting and producing advertorials for a variety of Direct Response Companies and was a ‘live-to-air’ presenter on TVSN (Television Shopping Network) for more than 7 years. She was also the host of reality show ‘Chains of Love’ on the Nine Network and brought Australia ‘up-to-date’ with the fast-forward episodes of ‘Days of our Lives ‘ and ‘The Young and the Restless’ with Channel 9’s special event series where Rozz visited NBC and CBS to interview the stars. Since working on ‘Mornings with Kerri-Anne’ on the Nine Network, Rozz has also covered celebrity red-carpet events interviewing both local and international A-listers, including Hugo Weaving, Keanu Reeves, Nicole Kidman and the late Mr Kerry Packer.

Currently, she’s hosting advertorials on ‘Mornings With Kerri-Anne’ and, is the face of the branding segment ‘What's New?’ representing some of Australia’s most well known quality supermarket brands.

You could certainly say, and many have, that Rozz is the ‘Queen’ of Home Shopping. Rozz Switzer has become the most well-known and trusted face when buying quality products on Australian TV. How do we know this for sure? Earlier this year, Neuro Insight conducted brain wave responses on a test group to track Rozz’s appeal as a TV Presenter on her ‘What’s New?’ Advertising Segments. The research tracks each TVC on levels of engagement and memory encoding. ‘Approach & Withdraw’ are Neuroscience measures that provide a like/dislike response to every millisecond of content that is being viewed. These results are derived from all of the scenes where she presented to camera for at least half a second or longer. They take the peak score for each scene, and then divide by the number of scenes. 0 is neutral, & 1 is the top. Rozz produced an impressive score of .93!

Rozz’s ability to engage the viewer and get them to buy is extraordinary. Couple this with her instant recognition and appeal as a trustworthy host and advertisers desire to have Rozz represent their product and you have got the perfect face for your next advertising campaign.

“I have been fortunate enough to work in TV advertising for the past 25 years in 4 continents. In that time I have worked with many presenters from, many countries.

So this gives me the credentials to say that in all my years Rozz Switzer is the most professional, most accomplished, and most pleasant TV presenter/ personality I have ever worked with.

Rozz has a true gift in this specialised area of TV presenting.

I have personally worked with Rozz now for 4 years, in her role as the Host and Presenter of Australia's most successful Infomercial format "whatsnew?". Rozz has helped create “whatsnew?” into Australia's most trusted and premium, advertising medium. Rozz has attracted over 50 of Australia's largest blue chip companies to “whatsnew?”. And recently in a "Q" test (qualitative like-ability research) Rozz received the highest scores against all other TV presenters.

If this was the Olympics, Rozz would have broken every record and have a bunch of gold medals around her neck.” - Marc Schattner, Global Creative Director, NOW Screen.

NIDA teaches short courses in Television Presentation. My advice would be, "don't bother - watch Rozz Switzer!" - MARK LEONARD, Director.

Travels from Sydney.

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