Have you noticed that we now live in a world where most products or services are “searched” through Google, maybe found and “watched” on YouTube, and if what is found is good enough it
might even be “shared” with family and friends on Facebook or MySpace? It’s a great network isn’t it? Imagine tapping in on that as an advertiser… it’s like hitching a free ride on the information super-highway with
your customers doing your advertising for you all around the world. It can be done… with video content on the Web and DRTV Talent. There are a couple of ways to approach the Web Industry in relation to video conten
and we will break them up for you now.
Social Networking – how it works…
Sharing information and video content with a social network is in the hope that people will ‘find it, filter it and forward it’. This phenomenon is a recent creation of the ever-evolving web but definitely the way
of our future. How many times have you received a link to watch a funny video on YouTube from a friend or colleague? And did you watch it and forward it to someone else? That’s what it’s all about. The good ones
spread quickly and become water-cooler’s. And that’s where the DR market is heading; and DRTV is right up there leading the way. We are completely sold on this strategy.
