The world of DRTV (Direct Response Television) can be daunting for any company. Many companies, who are yet to dive into DRTV, can still recognise the potential of selling products and
services on TV. This is certainly a growing force on Australian television as an alternative to traditional advertising of products or services. It is the most affordable option in television advertising and here at
DRTV Talent we offer the whole package.
Here's a short breakdown of what it's all about and what you'll have to consider before involving yourself with a DRTV campaign...
The path of selling a product through this medium is referred to as an Advertorial or Infomercial. This generally consists of a Host and Presenter explaining a product or service, how it works, what it does and
where it can be purchased, over a 4 minute time slot.
These advertorials can be placed within a popular daytime program (such as 9am with David and Kim on CH10, Mornings with Kerri-Anne on Ch9 or The Morning Show on CH7) or can be placed by itself within a traditional
ad-break (such as Infobreak, What's New, and Brand Power etc) but are likely to be 30-120 seconds in length.
